An independent record label with no signed artists. Instead of a fake catalogue, the site is built around the very fact that the first album has not been recorded yet.
Open BEVUM live
A record label being founded. No artists, no catalogue, no listening figures. The usual solution is to fill the gap with invented names and blurry band photos, which costs the site its credibility with the only audience that matters to it — musicians deciding where to send a demo.
01
The central message of the site is that the first album has not been recorded yet, and that it could be yours. What looked like the biggest weakness became the reason someone would send a demo here rather than to a label with fifty artists where they would be the fifty-first.
02
The label has no recording it is allowed to play. Instead of silence or somebody else's music, the brand's signature sound is synthesised in the browser at the moment of listening, with a clear note that it is generated live and is not a release. The site has a sound without telling a lie.
03
The whole palette stays in muted blacks, and the only saturated colour is the red of a recording light. It is used rarely and always means the same thing — something is active. That makes even the smallest accent on the page information rather than decoration.
Three packages, from €349 for a one-page site to €1,399 for Enterprise with WebGL, with a proposal and a deadline within 48 hours.